NEW DELHI (Web table) an ad showing a lesbian few getting ready to meet the moms and dads is making waves on social media across Asia. The web video reveals two women in a live-in commitment flirting and dressing for the day, chatting towards objectives they face and their love for every other.
Called The see, the ad for a style portals ethnic wear collection has over 0.2 million hits on YouTube over 10 days.
We attempted to avoid the stereotypes involving homosexual folks. There was nobody girl searching much more masculine or womanly into the film. We tried to provide a candid feel just like it is any other few becoming cautious about satisfying the parents, says Avishek Ghosh, co-partner of busy information, the production home that made the movie conceptualised by advertisement agency Ogilvy & Mather, Bangalore.
The advertisement offers 3 million views across social media marketing like Twitter, YouTube etc, states Manish Aggarwal, VP (advertising) at Myntra Fashion that will be marketing the advertising.
The advertising rapidly moved viral on social media marketing.
Many people were jubilant:
Absolutely brilliant. This @Myntra advertisement featuring a lesbian few. I am certain about us.Oh yes! #AnoukBoldisBeautiful http://t.co/uDmJKkvbnK
Parmesh Shahani (@parmeshs) Summer 10, 2015
Exactly what a striking and awesome effort by Ogilvy and it is certainly worth it. #AnoukBoldisBeautiful #Myntra https://t.co/I2IujTSerz Danny Jacob (@danny_jacob) June 11, 2015
Indias first lesbian advertisement is beautiful. After all okay We think it is boring & overstretched nonetheless it gets it point across so yay.
Sugandha (@khakiStocking) Summer 11, 2015
This sign of development is nothing new.Its ad for popularity & cash is truly the only novelty. #LGBT http://t.co/zix5M8rWTg Ranjan Kumar (@ranjank63) Summer 11, 2015
Indias very first lesbian add and its stunning! http://t.co/uEO6sY3etj #lesbian #les #lgbtq #pride #AnoukBoldisBeautiful pic.twitter.com/vOo3u1sGn1
PlumsauceP (@PlumsauceP) Summer 11, 2015
The browse Watch 1st Indian ad featuring a lesbian couple, before it gets prohibited! http://t.co/Ja5JiRj9FW via @folomojo Neha Gupta (@ne_hah) Summer 11, 2015
#Indias initially #lesbian ad goes viral: https://t.co/y7VNUErdgc http://t.co/xpe1RwqsbU
Purvi Thacker (@purvi21) Summer 11, 2015
That Anouk advertisement truly isnt Indias first Lesbian #ad. The Fastrack cabinet one had been. Ensure you get your realities correct @timesofindia Foram Divrania (@cluelessforam) Summer 11, 2015
