Say Goodbye to Aeropostale…Possibly Forever

Source: Forbes.com

Remember when Aéropostale used to be cool? Yeah, me neither. I really do bear in mind shopping there at ready later years of 13 whenever Abercrombie ended up being too expensive and my mother ended up being also uncomfortable taking us to Hot Topic. But maybe not before long I became introduced to your likes of Forever 21 and H&M where all the cool, older, hipster girls shopped. Aéropostale became a thing of history.

Today, it is literally becoming something of the past. The teenager garments store on Wednesday submitted for part 11 personal bankruptcy protection, following when you look at the footsteps of PacSun and Sports Authority, and you will be shutting every one of its stores in Canada and 113 in the us. The merchant currently has about 800 shops.

Some thing in regards to the shop just is not attracting buyers want it familiar with. Possibly the huge, cartoonish logos and exact same shirt and pant combinations in 12 different colors is not satisfying adolescents’ clothing needs. In a world in which every childhood strives to-be different and authentic, Aéropostale only doesn’t possess stock.

CEO Julian Geiger said according to Forbes, “We have actually opted for to take more definitive and aggressive activity to produce a leaner, more efficient business which well-positioned to contend and achieve today’s retail environment.”

The retailer’s stock did so badly that the nyc Exchange delisted it a couple of weeks ago. But they have been applying cost-cutting actions and targeting re-branding.

Will it be adequate to save yourself them? Up to now, nobody is able to inform, but American teens most likely don’t brain much either way.